In September 2013, StartStrong, in partnership with the Business Innovation Factory, launched an effort to achieve a deeper understanding of the women and families we serve in Avondale through ethnography and user-centered design. Moms and families welcomed us into their homes, told us their stories, and helped us understand their experience. Further, community stakeholders lent their expertise to ground our research in context. Our focus was not just to understand the problem, but to also develop ideas and solution concepts we can test in the real world. From our research in Avondale, we can create solutions to lower the rate of preterm birth that can be scaled to Cincinnati, Ohio, and the nation.
We invite you to preview our learnings (rooted in the stories of women and families), to think about the problem in a new and different way, and explore opportunities to change outcomes for families.